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If you have been researching the detailing business, by now you have probably found many detailing sites and companies that sell detailing products and equipment and also train you to become an expert detailer. The choices may seem endless. So how do you choose?

To detail cars you need passion, a great eye, a pursuit of perfection, a good business sense, and of course you must know what you are doing. We don't want you to fail. We have seen people enter into this business because a company sold them a bunch of products and equipment, gave them poor training or none at all. They thought that just because they had the needed products and equipment they would be a great detailer and make lots of money. It just does not work that way.

We want to cut down your learning curve. Many detailers have learned by making mistakes. Many detailers have learned on their own or from an old timer who did things his way 30 years ago. Many of us have taken years to become very good at this. That is the frustrating part about any business. Becoming an expert never seems to happen very quickly. However, with the way we have structured our program, we know that we can cut your learning curve from YEARS…..to months…or even weeks!! It can happen that quickly with the right training

We developed the BMW of North America detail training program in 1998 to aid their network of dealerships in producing like new certified vehicles as their CPO program was just starting. We have worked with them for a long time and have traveled around the country to various dealers and have trained hundreds of detailers. They demanded a detail training program that would fully train, educate and give their detailers the skill they needed to produce perfect looking vehicles. We developed our program with these parameters in mind, and it’s the same program we continue to refine and make better and offer it to our students at our training center here in New Jersey.

Is detailing for you?

            We can’t answer that question for you.  If you have researched this business and have determined that there is money to be made, and this is what you want to do, you have moved forward with your plans to enter the business on some level. We won’t try to “sell” you on how much money can be made and how fast you can make it. All business ventures will take hard work and great planning. We assume you are in the process of doing just that. Detailing is hard work. There are many challenges and obstacles. Sometimes you can be so busy that you have no idea how all the work will get done, and sometimes it seems as if another job will never come in. But it is very rewarding and there is money to be made. It is also a business where you can get started on a part time basis and you do not have to mortgage your home to get started. Detailing comes from a passion for perfection and a love of cars for most of us. We assume that is what you have. There is no need to further push you along. At this point you need the help in getting started and a great company to teach you how the professionals do this.

Where do I go for training?

            If this business is going to be your life and career, we suggest you find the right company to help you move forward. Don’t choose a training company because of its geographic location to you. Don’t choose a company because it’s the cheapest, or the most expensive. Don’t choose a company based on the number of days of training you will receive. Don’t choose a company because they have a real fancy website and lots of testimonials. We have found that every detail training company operates just a little differently. Some have various programs with various training days and various prices. Some offer one on one programs and other have a large number of students per class. You probably will benefit from any of these programs and the money you spend will be worth it. However, if you want the very best training and want to become a true professional in a relatively short amount of time, you will need to dig deeper and find the right place for you.

We urge you to call all the companies that you are thinking of attending and ask as many questions as you need to be comfortable in making a decision to attend their class. We would like you to choose us to help you become an all star detailer, and hopefully by reading all the information on our site and speaking with us for a little while, you will find that we are truly experts and can greatly benefit you.

What separates us from others?

            Without going on and on about how great we are and why we are the best (we know you don’t really want to hear that), we will again tell you that we created the BMW of North America detail training program over 11 years ago and we continue to work with them today. We know how detail shops operate. We have seen dozens of shops in person and heard even more stories about shop set ups, equipment that they have or do not have how the shop operates, how they market their services, how they select employees, how they price vehicles, what products they use, and so much more. We also operate a detail business and consult many more. We started “detailing” cars before it was even called detailing and realized early on that a great looking car will sell for much more money, as we have bought and sold many cars. We also know that the ability to perfectly detail a car will bring you more money and many more customers who want the same thing.

From our association with BMWNA and our long standing association and contributions to publications in the detail industry, we have been able to form relationships with other key companies in the detailing industry such as product companies such as Optimum Polymer Technologies. Our long relationship with them has enabled us to help develop some of their products and help us learn about the chemistry in detailing products and why some work much better than others. We perform the testing of their products and have discussions on these products and how to make them the very best almost every day with the President of Optimum. We have developed buffing products for detailer use as well as specialty buffing products for body shop use. We even work with other major car manufacturers in developing products for the specific paint systems at their car plants

We also work with the leading steam company that manufactures steam machines. Our line of steamers is the absolute best available. We helped develop a brand new steam machine for exterior detailing and we know pretty much all there is to know about steam cleaning and steamers. We pass this information and new technology to you in our class and you get to use the latest and best equipment available.

We work with a buffing pad manufacturer to develop buffing pads. We have learned so much about buffing pads over the years and we know about all the different styles of pads and what they can and cannot do. We also test and give feedback on buffing pad proto types before they ever hit the market to make sure they will work to perfection on a cars paint surface.

Our contacts within the industry give us a distinct edge over other training companies. What we teach in our class is not based on our “opinions”, but on facts that we have learned from other leaders in other areas of this business. We continue to learn more and adapt it to our class all the time.

We have visited car plants and have seen how cars are painted at the factory. We have talked to paint chemists that have explained the factory paint process and the chemistry behind today’s paint systems. We know paint! We know factory paint and we know refinish paint. We will share all this with you in our class. We have done show car details where there were dozens of hours put into paint correction from multiple steps of wet sanding and multiple steps of buffing costing thousands of dollars. We show you how to do this type of job. We have also done “one step” jobs for less demanding customers who could not pay too much for a detail, nor would see the difference in a multiple step job anyway. These jobs can be profitable as well. We will show you how and why you can make money doing just about any kind of job.

This is why skill and knowledge are the most important “tools” you can have. Of course we can tell you about all the great products and equipment that are out there, but without the background knowledge, it will take you a far longer time to be an all star detailer.

Oh by the way, we also have trained people from all over the world. Our class has attracted students from all over the world from such countries as Canada, Mexico, the Philippines, Venezuela, Great Britain, Ireland, Belgium, Germany and Spain. We hope you will have the confidence to be trained by us no matter where you are located.

Why only 2 days?

            Quite frankly, we feel that’s all you need. We don’t spend time with marketing your business. We assume you can figure that out for yourselves. We don’t talk about potential profits and what type of people to go after. Again, you will figure that out on your own and all areas of the country are different as far as marketing and how much money you can make. We won't waste time trying to turn you into a business person. You may already be one. You may be a marketing genius, or a Wall Street Executive, and you may have run many successful businesses already. We do know however, that if you don't have the proper skills and training to actually detail a car, then you will fail no matter what your business skills are like. That brings us to what we do the best... We train people to become expert and skilled detailers...no matter what your current background is!! We concentrate on detailing instruction! Yes, what we cover in the 2 days is intense and very technical, and there is a lot to be done. However, when you leave you WILL have the skill and knowledge in place to go out and detail cars and be very good at it right from the start.

If we held you for another couple of days, we would just be detailing a couple of more cars. Yes, we could watch you and coach you during that time and give you a little more confidence. But…..you have to leave the nest sometime. Even with a couple of more days of practice, you will get slightly better and slightly faster, but we feel it’s not worth your added expense. Of course our fee would be higher for more days and if you are coming from far away, it’s also more lodging expense and time ways from you job or present business. Our class has been proven time and time again by hundreds of people that 2 days is enough. You can’t become an expert at anything in 2, 3, 4 or 5 days. But you will be well on your way. Of course you will need a little practice, but you can do that on your own and we will still be a phone call away if you need additional assistance.

Why you need to become an elite detailer

            There are many detailers out there who can, or claim that they can, detail a car. This is a funny business. Cars come in dirty and looking rather poor but they will always leave looking much better. Does that mean that the detailer is an expert? Of course not, but most detailers can make a car look better. Its just to what level is the car being made to look and how perfect is it and how much time was taken to get it to look that way. We teach perfection and the correct way to do everything. Once you have the technical knowledge and skill to produce a show car detail, everything else is gravy.

Many detailers are not skilled in various operations and it shows in the more challenging cars or with a more demanding customer. Therefore many detailers stay away from high line, exotic and classic cars. They simply are afraid of damaging them. Many detailers are also afraid of high speed buffing. Being afraid, or sadly, unskilled and possessing less knowledge than an all-star detailer, these detailers will lose money and be grouped in with the majority of detailers who are only mid level at best.

We give you the knowledge, skill and more important, the confidence to educate your customer and sell them on yourself and what you can do. We put you at the top of the pyramid right from the beginning so you can earn more money and draw higher end customers and their vehicles. When you know what you are doing and have the confidence to tackle any job and talk to any kind of customer, you can command much more money right from the beginning. Many detailers are caught in the middle or lower end of detailing and that’s where the most competition is. They fight for the worst looking cars and the lower end customers!! But their skill and knowledge level does not allow them to compete for the higher end vehicles and high end, exotic cars that will pay more money and actually be far easier to detail! We develop and train you to be a top notch detailer in every aspect. We teach perfection! Once you know how to do it this way, there are certainly jobs that will not need that level of perfection.

We also know that you do not need your “A” game on every car. That’s OK. Not every customer is willing to pay hundreds for a show car detail. Some just would not notice or care for that type of perfection. But when you know you can be the best and you have an “A” game when you need it, but you can still produce great looking details while not spending excessive time and effort on every vehicle. There is always a way to give the customer a great job at a fair price and still be very profitable. There is nothing wrong with this and we show you how to do it all!

Why the classroom is very important

            Many students want to work and learn by getting right on a vehicle. On the job training in some cases works very well, but we strongly believe that you need to understand a subject before going out and working on a car. This is why we incorporate classroom training on all the important subjects, so that you fully understand the theory and application from a practical standpoint before working on a car.

We are the most technical and comprehensive training company out there and we explain in depth and in great detail every single the subject. This gives you a much better understanding of everything involved and prepares you to work on the vehicle. Because of the superior preparation we provide “before” we work on a car, there has never been a case in our class where a student has gotten hurt or has damaged a vehicle. Also, when the vehicle is completed, it looks like a seasoned veteran has expertly detailed the car.

This preparation also helps you understand much better the entire detailing process and helps cut down the learning curve and makes you a much more skilled and knowledgeable detailer. We would never just put tools or equipment in your hand and allow you to use products and chemicals without the proper understanding on how to use everything before you work on a car. We know some people don’t like “school”, but we feel this is the correct way to learn, as well as the extensive hands on you will get in our class. We show you, and explain, the correct way to do everything, and coach you through the entire process. The proper technical explanations and proper coaching are critical for success. All the hands-on won't be worth much if the procedures are being performed incorrectly, or the student does not have the correct technical knowledge about the subject. This is a reason for many detailers having years of "experience" but never becoming an expert and a true all- star performer.

Our class is not an infomercial

            We know that there are some companies that will try and sell you everything once you are in their class. It may feel like a product infomercial to you. Of course, you will need products and equipment to start a business, and maybe you are always looking for better products and equipment if you are already in business, but we will NEVER push anything on you.

Where we are different is that we actually “teach” detailing and “teach” you about the chemistry in the products and the theory of what products are supposed to do. We also explain different types of equipment and why some may be better than the rest, but there are very technical reasons behind a better product or a better piece of equipment. Regardless of whether you choose to purchase anything from us, we will give you the knowledge to correctly purchase products and equipment from anybody out there. We will show you the gimmicks and how to avoid them and how to properly buy anything that will make the vehicle look better and make your job much easier.

We tend to be the opposite of many companies and sometimes it hurts our business. Here is why….. We keep things simple. We don’t want you to buy stuff you don’t need. We don’t preach and push you into buying useless items that will make us money, but not make you any money. We just can’t operate that way. We don’t want you to have so many products that it makes you so confused you don’t know what to do. We eliminate needless stuff and keep it simple for you, so you actually “save” money and are less confused about what to use. We won’t sell you a “start up” package that will put you so deep in debt to begin with; you may never recoup that money. Anything we have, we use ourselves and have either helped develop the product or piece of equipment, or have used it for years and know it actually will make you money. We know that you need quality items to make money and save time, but we won’t push anything on you. If you have seen the limited amount of products and equipment on our website store, you will see we have far less to offer than anybody else out there. We don’t need to offer a zillion choices. It’s just not necessary.

You need the correct training and the truth about detailing and some of the myths that are out there need to be put to rest. We will do that for you with a “training” program, not an infomercial for products and equipment.

Ongoing support

            We love to see guys become successful. It helps our ego and reinforces the fact that we do know what we are doing. We know our program will train you to become a great detailer very quickly, but sometimes you need some more help along the way. Some people need more support than others to get going and make it happen. That’s no problem. We love to help anytime you are in a bind or slightly confused about something and need some reinforcement or a problem solved that you cant quite figure out on your own just yet. We have taken many calls from former students who were on a job and needed assistance in that very moment. Even if we are not available at the time you call, we always call back very shortly to help. Many times a short conversation and some quick pointers will help solve the problem. Some times you have a serious dilemma and need some help. We will be right there. This is not an inconvenience for us. We love the challenge of trying to help and solve a problem even though we can’t be right there with you. When you are successful, its helps us be more successful. A true training company and a quality program wants their student to be successful and should always offer support no matter what the issues are and however long a student needs support.

We look forward to hearing from you, and the opportunity to turn your detail shop from a headache, into a thriving part of your business.