Why is Detailing a major problem for most dealerships...

We would like to ask you some questions that will help you identify and explain why your detail shop is not producing satisfactory results or good profits.

• Do your vehicles look spectacular on the lot? Do they “jump” out to a customer? Do the vehicles sell themselves because of their spectacular appearance? We will show your detailers how to make every car look flawless and be thought of as brand new!
• Do your vehicles have appearance problems such as swirls marks, scratches, scuff, poor gloss, odors, or other blemishes that may hurt grosses or delay sales? We train your detailers how to identify problems like these, prevent them, and eliminate them!
• Do your vehicles have to be done over because of customer complaints? Is this hurting profits and CSI? We train your detailers to exceed the customer’s expectations which will raise CSI scores!
• Did you know that most manufacturers do not offer detail training? Did you know that most “experienced” detailers have never had any type of formal training? We implemented BMW and MINI of North America’s detail training program and have taught “experienced” detailers more than they ever knew before!
• Is your detail shop fully equipped? Do you know what type of equipment is absolutely necessary and what is just glitz and glamour, which only makes the supplier more money? We do not force products and equipment down your throat with this class. In fact we show you what NOT to buy and still make more money!
• How is your shop set up? Is there enough room to work? Is it well lit? Is it neat and clean? Can cars move in and out freely? We can help with shop layout, lighting, storage, and more!
• Are your used and certified pre-owned vehicles grossing what they should? Do they still look good on the lot after a week or two? We ensure they look great from the start, but continue to great long after they are sold!
• Are you spending too much money on chemicals and supplies? Do your detailers know how to correctly and safely mix chemicals for optimum results and cost savings? We not only teach the safe way to use and mix chemicals, but how to save you hundreds a month just in supplies!
• Are you doing retail detailing? If so, who prices and evaluates the vehicles? We can train anybody to evaluate a detail for optimum customer satisfaction and pricing points for optimum profits!
• Is there too much work for the shop to complete in one day causing rushed jobs, mistakes, and poor looking vehicles? This is a huge problem in dealership detail department. We show you how to avoid this!
• If you are subletting work, which cars get sent out and why? How good do they look? We show you which cars to sublet out and which cars to let your trained technicians detail for optimum profits and efficiency!
• How long are your detailers taking to produce a finished vehicle? Is the time within reason? We train your detailers to do a perfect job while being time efficient on each and every vehicle!
• Are your detailers really skilled technicians? Do they fully understand all aspects of detailing and auto appearance? This detail training program is the most comprehensive of its kind and will turn your detailers into skilled technicians and increase your bottom line!
• Are you still thinking that your detailers do not need this type of training? We invite you to walk your lot and fully inspect every vehicle for any type of flaw. If you would not pay top dollar for that car, why should your customer!
• Do you still doubt our ability to accomplish all these goals? Call us to further explain and answer any remaining questions! Call Kevin Farrell at 888.302.6400. WE HAVE THE ANSWERS YOU HAVE BEEN LOOKING FOR!

We look forward to hearing from you, and the opportunity to turn your detail shop from a headache, into a thriving part of your business.

Is your shop old or new school?